SPONSORSHIP OPPORTUNITIES
MULTIPLE TOUCHPOINTS LEAD TO DEEPER ENGAGEMENT WITH YOUR BEST POTENTIAL CUSTOMERS
Sponsorship signals that you invest in a local, independent source for news and culture. Use a multiplatform strategy to extend audience reach and reinforce message frequency across the KERA family of brands, including KERA News, NPR, PBS, KERA TV, KXT and WRR.
Radio
:15 messages written in an objective style that listeners expect and appreciate
Television
:15 or :30 messages toned in a public media-friendly way that resonates with viewers
Streaming
:15 audio messages air at the gateway to the stream
Podcasts and Apps
:15 audio messages and accompanying display ads
Events
Networking opportunities at concerts, festivals, educational forums, NPR and PBS talent visits and show tapings
Statewide Sponsorship
Target specific Texas geographies or statewide with Texas Standard, Think, Texas Newscasts and more
SPONSORS GET RESULTS
84%
of listeners take action in response to a public radio sponsorship message
72%
of listeners hold a more positive opinion of a company that supports public radio
68%
of listeners prefer to purchase products and services from public radio sponsors
Source: Kantar / Lightspeed, NPR State of Sponsorship Survey, June 2023
HOW SPONSORSHIP WORKS
- We create engaging and unique messaging based on your needs
- Our highly engaged audience receives your messages in a clutter-free environment
- Our audiences take action to support your brand