SPONSOR RESOURCES

TOOLS FOR SPONSORSHIP SUCCESS

Whether you’re planning your first KERA campaign, you’re an experienced sponsor or just want to learn more, we’re here to help. From our sponsor resources library, you can download sponsorship materials or learn about messaging specs. Can’t find what you’re looking for?

EFFECTIVELY MEASURING PUBLIC MEDIA CAMPAIGNS

Learn how to measure KPIs and prove the ROI of sponsorship to your executives and stakeholders.

ROI-FOCUSED SPONSORSHIP GUIDE

Discover the right type of public radio campaign to achieve your marketing goals.

PURPOSE-DRIVEN MARKETING

Learn how public media connects your organization with consumers through shared values.

PUBLIC MEDIA MARKETING 101

Our comprehensive guide explores everything businesses and organizations like yours need to know about sponsorship.

UNDERSTANDING THE PUBLIC MEDIA AUDIENCE

Discover who listens to public radio and learn what makes this audience so unique.

COMPARING COMMERCIAL AND PUBLIC RADIO

Discover the five differences marketers need to know.

INQUIRE ABOUT SPONSORSHIP

Our tailored marketing solutions amplify your message to our engaged audiences across the KERA family of brands, including KERA News, NPR, PBS, KERA TV, KXT and WRR.

Whether you're nurturing a local favorite or a national brand, we're here to help increase your reach awareness on:

Radio
TV
Podcasts
Display banners
Newsletters
and more

Let's drive results that resonate, together.

Sponsor Home
Audience
Sponsorship Opportunities
Resources

Market Enginuity® manages sponsorship sales for KERA, linking the station and corporate supporters in a mutually beneficial partnership that enables each to fulfill its mission.