Become a Sponsor

OUR NEWS JUNKIES AND MUSIC OMNIVORES ARE YOUR CURRENT AND PROSPECTIVE CUSTOMERS

KERA Is North Texas’ Source for PBS, NPR, Classical and Independent Music

Advertise on NPR in the Dallas area with KERA

Connect with Your Audience Where They're Tuned In

KERA is a public forum where ideas take flight. Audiences across the KERA family of brands gain insight to make decisions about critical issues, enrich their passions and boost their creativity. They value the educational nonprofit service of KERA, and the sponsors who help make it possible. 

Market your brand on KERA through sponsorship.

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PBS programs and original KERA TV shows

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Local enterprise reporting and NPR news, talk and entertainment

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Local hosts showcase classical music and the performing arts

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Locally curated for music discovery across rock, soul, country, blues and folk

SPONSORS GET RESULTS

84%

of listeners take action in response to a public radio sponsorship message

72%

of listeners hold a more positive opinion of a company that supports public radio

68%

of listeners prefer to purchase products and services from public radio sponsors

Source: Kantar / Lightspeed, NPR State of Sponsorship Survey, June 2023

KERA Audience Snapshot

KERA INSPIRES PEOPLE WHO INFLUENCE PERSONAL AND PROFESSIONAL NETWORKS

An influential audience actively connecting with content to inform their decisions.

Educated

They prioritize education and lifelong learning

Influential

Driving trends through word of mouth, they influence corporate and social networks

Affluent

With discretionary income, they have immense purchasing power

Cultural

Passionate about the arts, they flock to cultural events

Community-Minded

They participate in local initiatives and are highly active leaders in the community

 
 

HOW SPONSORSHIP WORKS

  1. We create engaging and unique messaging based on your needs
  2. Our highly engaged audience receives your messages in a clutter-free environment
  3. Our audiences take action to support your brand
How Sponsoring KERA Works
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SCALE YOUR CAMPAIGN TO MULTIPLE TEXAS MARKETS OR STATEWIDE REACH

From planning through billing, we help you navigate the public media ecosystem and customize multimedia campaigns. Opportunities include statewide programs Think with Krys Boyd and Texas Standard, daily Texas Newscasts, and broad reach via NPR® Member stations covering 95% of the state’s population.

LEARN ABOUT STATEWIDE SPONSORSHIP