PURPOSE-DRIVEN AUDIENCE

LOYAL PUBLIC MEDIA FANS
Americans rely on NPR® and PBS® stations to provide a vital mix of credible national and local news.
Each month, KERA connects with an audience of more than 3 million across broadcast and digital platforms.
Sources: Nielsen Audio PPM, Dallas-Ft. Worth Metro, Oct 2021-Oct 2022, M-Su 6a-12m, A18+; Nielsen, Dallas-Ft. Worth Metro, DMA, Nov 2021-Oct 2022, M-Su 5a-5a, P2+; Google Analytics; PRX, Apr 2020 — Monthly Audience is the sum of each platform’s audience: radio / stream, TV, site visitors, podcast downloads, newsletter subscribers
KERA NEWS
#1 News station in DFW
Weekly TSL: 3:45 hours
KXT 91.7: THE REPUBLIC OF MUSIC
Best Music Radio Station — 7 time winner, Dallas Observer "Best of Dallas"
Weekly TSL: 2:00 hours
KERA TV: PBS FOR NORTH TEXAS
PBS ranks #1 in public trust
Americans rate PBS KIDS the most educational media brand
WRR: NORTH TEXAS' ONLY CLASSICAL STATION
Listeners are twice as likely as the average adult to attend the opera, classical concerts or art museums
Sources: Radio - Nielsen, Dallas-Ft. Worth Metro, #1 news - August 2024-January 2025, M-Su 6a-12a, P18+, rank by AQH persons; Time Spent Listening - October 2023-September 2024, M-Su 6a-12a, P18+; WRR Art Attendance - Scarborough R1 2024, February 2023-March 2024, P18+; PBS - YouGov 2025