Become a Sponsor

OUR NEWS JUNKIES AND BINGE THINKERS ARE YOUR CURRENT AND PROSPECTIVE CUSTOMERS

KERA Is North Texas’ Source for News, Talk and Entertainment

Advertise on NPR in the Dallas area with KERA

KERA is a public forum where ideas take flight. Audiences across KERA TV, KERA FM, KXT 91.7 and Art&Seek gain insight to make decisions about critical issues, enrich their passions and boost their creativity.

Partner with us to become a brand preferred and shared with others.

MODERN AUDIO WITH TIMELESS APPEAL

The KERA brand of storytelling captivates fans. KERA’s educational mission anchors the passionate bond our community shares with us.

Multiple platforms accompany news and culture seekers throughout the day at their convenience with a click, voice command, download or dial turn.

KERA programming educates and informs the Dallas community

SPONSORS GET RESULTS

87%

of listeners take action in response to a public radio sponsorship message

74%

of listeners hold a more positive opinion of a company that supports public radio

72%

of listeners prefer to purchase products and services from public radio sponsors

Source: Kantar, NPR State of Sponsorship Survey, March 2022

KERA Audience Snapshot

KERA INSPIRES PEOPLE WHO INFLUENCE PERSONAL AND PROFESSIONAL NETWORKS

An influential audience actively connecting with content to inform their decisions.

Educated
They prioritize education and lifelong learning

Influential
Driving trends through word of mouth, they influence corporate and social networks

Affluent
With discretionary income, they have immense purchasing power

Cultural
Passionate about the arts, they flock to cultural events

Community-Minded
They participate in local initiatives and are highly active leaders in the community

HOW SPONSORSHIP WORKS

  1. We create engaging and unique messaging based on your needs
  2. Our highly engaged audience receives your messages in a clutter-free environment
  3. Our audiences take action to support your brand
How Sponsoring KERA Works
3Asset 1

SCALE YOUR CAMPAIGN TO MULTIPLE TEXAS MARKETS OR STATEWIDE REACH

From planning through billing, we help you navigate the public media ecosystem and customize multimedia campaigns. Opportunities include statewide programs Think with Krys Boyd and Texas Standard, daily Texas Newscasts, and broad reach via NPR® Member stations covering 94% of the state’s population.

LEARN ABOUT STATEWIDE SPONSORSHIP